Costa Rica

THE GOAL

Position Costa Rica as the leading Latin American destination for discovery-rich travel, driving measurable engagement increases through innovative AR technology.

THE cHALLENGE

Traditional travel marketing failed to capture Costa Rica's biodiversity and immersive experiences. Static images and generic videos lacked the emotional resonance needed to convert interest into actual bookings.

our approach

Transform passive content consumption into active exploration by leveraging AR to let users feel Costa Rica's magic before booking.

solution

We launched the world's first AR destination portal featuring choose-your-own-adventure journeys through Costa Rica's ecosystems. Users could walk through 360° rainforest canopies, pristine beaches, and volcano-side experiences with no app required.

RESULTS

45%

Higher engagement than industry AR portal benchmarks

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