THE GOAL

Disrupt the category with an unforgettable launch moment. Drive fragrance trial and pre-orders among Gen Z and young Millennial beauty buyers while creating cultural relevance through paid reach and viral content.

THE cHALLENGE

Fragrance launches face mounting challenges: no scent in digital media means selling must be visual and emotional. Gen Z is ad-averse and scrolls past traditional promotions. Ariana's brand needed to stay elevated - playful but premium, bold but beautiful.

our approach

Unveiled anamorphic billboards in Times Square (NYC) and LA.

solution

We created show-stopping, share-worthy anamorphic 3D billboards featuring Ariana Grande sending Lovenotes and revealing the fragrance - turning traditional media placement into a digital-first cultural moment. These billboards anchored a full-funnel campaign with multichannel media planning, UGC strategies to turn fans into promoters, and geo-targeted media to drive foot traffic and sampling.

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Lux Brands

Disrupt the category with an unforgettable launch moment. Drive fragrance trial and pre-orders among Gen Z and young Millennial beauty buyers while creating cultural relevance through paid reach and viral content.

30%

Connect with us for a free one-hour consultation

Lux Brands

Disrupt the category with an unforgettable launch moment. Drive fragrance trial and pre-orders among Gen Z and young Millennial beauty buyers while creating cultural relevance through paid reach and viral content.​

30%

Connect with us for a free one-hour consultation

Disrupt the category with an unforgettable launch moment. Drive fragrance trial and pre-orders among Gen Z and young Millennial beauty buyers while creating cultural relevance through paid reach and viral content.