M&M - Mars Wrigley

THE GOAL

Turn a physical activation in Toronto into a nationwide experience that maximizes brand impact and engagement.

THE cHALLENGE

Transform limited in-person activations into widely shareable digital experiences that amplify reach and drive meaningful brand connections across Canada.​

our approach

Leverage CGI technology to create larger-than-life videos that turn local locations into fantastical M&M's experiences.

solution

We transformed an experiential activation at Dundas Square in Toronto into nationwide shareable content through CGI-enhanced videos that turned the experience into viral moments.​ Building on this success, we produced additional CGI videos in Vancouver, Calgary, and Montreal - turning public transportation into M&Ms packages "pouring" out from vehicles, creating localized magic in each city.

RESULTS

2x Gold Award Winner

Best Creative & Best High-Impact Campaign - Out of Home Awards

70+ Million

Impressions

11+ Million

Earned Media Impressions
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